Marketing has been a part of business for much longer than digital marketing has. There are many instances where traditional marketing strategies are still used, but most consumers spend more and more time online. Digital marketing has made many technological advances in recent years. How is traditional marketing different from online marketing?

Traditional Marketing

Traditional marketing is still relevant today because many people still cling to conventional marketing traditions. This may include local advertising on television, radio, or in the newspaper. The customer conversation rate for traditional marketing is relatively slow compared to digital marketing, as the audience for the product or service is limited.

It is also not possible to track or measure this form of marketing which makes it harder to see how well the marketing campaign is being received by the audience.

Tweaking or customizing the posters or newspaper ads is not possible after they have been sent out to an audience. Finally, traditional forms of advertising can be a lot more expensive than digital advertising.

Online Marketing

Online marketing simply means promoting products and services by using an online platform like a website. This involves marketing via digital channels, such as the Internet, display ads, smartphones, and other digital mediums.

Arguably the greatest advantage of online marketing is the fact that ads can target an almost limitless number of customers daily. Ads can reach a global audience at the click of a button.

Online marketing can also continuously change or customize its approach at any moment during the marketing campaign. Marketing analytics can be utilized to track customer behaviour to optimize the user experience.

The ease and accessibility of online marketing make it a lot more cost-effective than traditional means of advertising. Even though some people still prefer conventional forms of advertising, the trend is shifting more and more to a preference for online advertising.